One of the PPC ad text techniques I feel is currently under-utilized is the “quote statement” approach.
If you look at the paid results from your competition on a given keyword and you need a way to stand out, consider using a quote statement in your headline.
Statements in quotes can really pop on a page full of ‘blah’ ads. You have nothing to lose by getting creative…
Here’s some quick examples to get your ad-writing juices flowing:
What are some of your favorite headline techniques? Share them in the comments!