PPC Ads: Using 1st-Person Quotes in Your Ad Text

6 Comments Written on April 12th, 2010 by
Categories: Google Adwords

One of the PPC ad text techniques I feel is currently under-utilized is the “quote statement” approach.

If you look at the paid results from your competition on a given keyword and you need a way to stand out, consider using a quote statement in your headline.

Statements in quotes can really pop on a page full of ‘blah’ ads.  You have nothing to lose by getting creative…

Here’s some quick examples to get your ad-writing juices flowing:

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What are some of your favorite headline techniques?  Share them in the comments!

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6 comments “PPC Ads: Using 1st-Person Quotes in Your Ad Text”

I’ve found that branded terms or names do really well in the title. I’ve not tried this 1st person quotes tactic though, will have to fire up some testing and see how it goes.

Nice little idea, would I be right in thinking that with Google’s ad policies these claims would need to be backed up on the website? Even if that is not the case I’d guess it would be obvious that having them on the landing page would be a positive user experience and stop bounces.

Great idea, I have been using this technique for a little while with B2C clients in Adwords, and the results are great. Not surprising, as people are continually looking from recommendations from their peers. Having 1st-person quotes gives your ad text credibility.

Hey Geordie – just wanted to let you know the layout of your PPC blog looks a little wack Chrome :)

Nice little idea, would I be right in thinking that with Google’s ad policies these claims would need to be backed up on the website?

Looking very sexy now – I like it.


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