Adwords content advertisers might be left wondering where all their impressions disappeared to today. That impression vacuum? It’s Google bogarting a large portion of their content network with Nexus One display ads.
Sadly, many of the sites brandishing Nexus ads weren’t exactly tech-related…
Have a cooking site? Google thinks the Nexus One ads are a perfect fit for your visitors. Soccer fan site? Here’s some Nexus One for you too.
But if you’re a content advertiser looking to advertise pots and pans on cooking sites? Sorry, no impressions left…
Obviously, search impressions are Google’s to do with what they please, but publisher inventory is a bit different.
Given Google’s big push towards making advertisers provide a more “magazine content-style landing experience”, it’s with keen interest that we examine Google’s Nexus One landing page:
10/10 Quality Score? As we can see here, the user experience is nicely augmented here by the volumes of valuable ‘magazine-style’ content.
To be fair, Google has a nice little click-to-learn-more interface on the phone and a 3D tour to boot. Hopefully they were just kidding about the amount of content and navigation they’ve been asking advertisers to incorporate on their landing pages at the expense of conversions.
It will be interesting to see how this plays out. Chrome ads are also around, but not in anywhere near the volume of the Nexus One units.
Some have also noted the mantra of the ‘clean Google search page’ has undergone some adjustment:
At least Adsense pubs can take solace in knowing that the ads are good enough for Google.com, so they should be good enough for them.
Hopefully this is just a one or two day push and when they’re done perhaps Google’s advertisers can have the content network back.