I have acquired enough knowledge in Internet marketing to help bring food (mostly desert) to the table and finance my good habits. Earlier this year, I was confident enough to introduce Internet marketing to my family. I told them that it’s a great medium to compliment their income provided that they go after sustainability and offer value to Web. My dad asked how I’m different from Carleton Sheets and those “Make Money Online” commercials on TV. I was dissapointed because I thought he knew better.
I showed them what it is I do and they appeared to be paying attention. My proposal was:
- finance initial marketing costs
- finance all the start-up costs (web design, premium domain, host)
- they will get full support about anything Internet marketing from me and Aaron – Anytime
- I’ll throw in a fast, brand new laptop
- they get to keep 100% of the profits
After an hour of me selling the idea and how this is really good for them, they finally agreed to learn this Internet marketing. They were given a very simple homework assignment of figuring out what they’re interested in or passionate about that was due the following week.
I came to visit them the following weekend and brought with me their new laptop. They were excited with the computer but admitted that they weren’t able to figure out what the site will be about. To me, that was the first blow and despite my disappointment, I went ahead and taught them the ultra beginner’s guide to the Web. The tutorial lasted a good 3 hours and they were clearly bored with every second of lecture.
It came to full realization that it’s tough to teach uninterested folks about Internet marketing even if they are piqued with the idea of making money. It’s even worse if family is involved because they tend to expect more from you and contribute less. Don’t get me wrong, I love my family but getting them to leech off our experience for their financial gain was a pain in the neck.