Hat tip to PPCblog member George for pointing this out:
Google seems to be stretching the limits of the old ’70 character’ limit with their Webmaster Tools “Google Promotions” (not “Sponsored links”) ads:
Hey, it’s their inventory and ad system, they’ll do whatever they like…
I guess when setting up the DKI (Dynamic Keyword Insertion) on these ads they don’t have to worry about putting in an alternative keyword in case the user’s search query runs too long. Must be nice:)
Andy Beard had some commentary on this early as well, looking at this tactic from the webmaster’s point of view.