A forum member on Brad Geddes’ Certified Knowledge site shared this gem the other day, and I thought our blog readers would love it. It’s worth taking a couple of minutes to watch it with sound enabled:
I thought this was a fantastic example of how brands can use Adwords to drive awareness and customer engagement. The “M&M trail” (a term coined by my friend Karl at Conversion Rate Experts) they left for users to go from search-to-search is a phenomenal way to drive user behaviour.
Of course, the use of multiple domains by anyone other than big brands would be seen by Google as a collection of “bridge pages” leading back to their main site, but if you’re a decent-sized brand you can get away with things that us plebs cannot:) Ah, to be a Brand…
Have you seen similar examples of how to use Adwords to drive desired consumer behaviour? Share them in the comments!