I have to say I’m starting to dig how Google’s been rolling reporting features directly into the campaign tabs lately. I’ve had a love/hate relationship with their new UI in general, but the more I tweak things for quick access, the more it grows on me.
Case in point: This isn’t a complicated tip, but the way the Networks tab is now laid out, you can get a nice snapshot of your content campaign’s placement performance at the campaign-wide level.
It’s a great way to quickly see which sites you’re spending the most on and how they’re converting for you.
To enable this view:
- Go into your content-only campaign and select the Networks tab, do not select an adgroup
- Choose a date range that will have a decent amount of data, for instance the last 30 or 60 days.
- Select “show details” next to Automatic Placements in the Display Networks section
- Be sure you’re viewing at the campaign level, the breadcumb nav will simply show “All online campaigns”
The result is a nice, birds-eye view of which placements are working (or not working) adgroup-by-adgroup. Have some winners? Check the box next to the URL and add them to your Managed Placements and fine-tune your bids, or remove them using the “Exclude Placements” button if they’re not performing.
PS: We’ve been discussing how to more effectively crunch domain-level placement data in the long tail to boost ROI. Why not join us? Details on how to join are available here…