I feel like I’m in some kind of dream.
I don’t know how I missed it, but this was posted on the Google Adwords blog just last week:
The post asks how, “since not every visit leads to a sale, wouldn’t it be great to have other ways of making money from those visits?”
Their suggested answer to this conundrum? Put Adsense on your site.
The post continues:
“DesignerApparel.com is an AdWords and AdSense client that has had great success using these two products together. DesignerApparel.com offers premium designer clothes at affordable prices. They implemented AdSense for Content and AdSense for Search and specifically targeted certain pages within their site.”
The “CEO”/Webmaster guy then says, (get this):
“We have come to think of AdSense revenue as a partial but instant rebate on our AdWords investment,” said Dominic Ang, President of MyPerfectSale.com, the owner of DesignerApparel.com. “While we were initially concerned about potential cannibalization, we have found out that using certain spots for AdSense such as the end of a page or in exit pages can drive significant additional revenue with no loss in our core e-commerce revenue.”
You view it as what? “A rebate on your Adwords” clicks?”
But wait – It gets even better… What kind of site is “DesignerApparel.com”?
It’s a…wait for it….thin affiliate feed site. At least “DecorMyEyes.com” actually sold the products they promoted…
Go to this page on DesignerApparel.com and check out what happens when you click on a product in their “store”.
The entire site is an affiliate ‘doorway’ page to other shops. A year ago you would have been banished for life from Adwords for promoting a site like this via Google Ads.
Now, not only can you run ads to a door way like this, you can even run Adsense on it and arbitrage your “rebate” on Adwords clicks – And Google is SUGGESTING THAT YOU GO OUT AND DO IT!
In fairness, it doesn’t say they run Adsense ads on their individual Adwords landing pages however it doesn’t say they don’t. Again, I feel like I’m dreaming. After several years of painfully culling the accounts of arbitragers, affiliates, and price/review aggregators, we have this? Really?
Maybe now that Google has an affiliate network and their own in-house thin affiliate feed sites (shamelessly ripping off ShoeDazzle’s innovative style configurator), they’re ready to ease up a bit on their guidelines.
It looks like it’s ‘game-on’ again for arbitrage, they just blessed it.