Adwords content advertisers might be left wondering where all their impressions disappeared to today. That impression vacuum? It’s Google bogarting a large portion of their content network with Nexus One display ads.
This morning, Adsense publishers were reporting a dramatic drop in Adsense clicks and revenue.
Sadly, many of the sites brandishing Nexus ads weren’t exactly tech-related…
Have a cooking site? Google thinks the Nexus One ads are a perfect fit for your visitors. Soccer fan site? Here’s some Nexus One for you too.
But if you’re a content advertiser looking to advertise pots and pans on cooking sites? Sorry, no impressions left…
Obviously, search impressions are Google’s to do with what they please, but publisher inventory is a bit different.
Given Google’s big push towards making advertisers provide a more “magazine content-style landing experience”, it’s with keen interest that we examine Google’s Nexus One landing page:
10/10 Quality Score? As we can see here, the user experience is nicely augmented here by the volumes of valuable ‘magazine-style’ content.
To be fair, Google has a nice little click-to-learn-more interface on the phone and a 3D tour to boot. Hopefully they were just kidding about the amount of content and navigation they’ve been asking advertisers to incorporate on their landing pages at the expense of conversions.
It will be interesting to see how this plays out. Chrome ads are also around, but not in anywhere near the volume of the Nexus One units.
Some have also noted the mantra of the ‘clean Google search page’ has undergone some adjustment:
At least Adsense pubs can take solace in knowing that the ads are good enough for Google.com, so they should be good enough for them.
Hopefully this is just a one or two day push and when they’re done perhaps Google’s advertisers can have the content network back.
I saw those ads on big money topics like insurance. Seemed sorta sloppy and greedy.
Given the potential home cooking effect its probably worth adding google.com as a competitive site to block…though given that they have more data than anyone else and pay themselves their own cut you would think they should be able to advertise in a more efficient and targeted manner. This is especially true when you consider how often they praise the virtues of targeted marketing.
01.12.10 at 6:12 am
That’s totally insane… I did see a ton of those and thought the EXACT same thing about their landing page. Double standard all around.
Even though they tell you to be “relevant” they appeared on cookie sites… hmmm. OH OK! It was demographic bidding. I get it 🙂
01.12.10 at 12:29 pm
I bought a Nesux One and am still seeing ads for this thing all over the place … wasted imps, I thought they were smarter than that. They should be serving me Nexus One accessory ads.
01.12.10 at 1:31 pm
Hi Chase
Same here. While logged into my Google account I see AdSense ads inviting me to try Google AdWords – in spite of spending thousands per month for about a half decade with them. 😀
06.24.10 at 11:33 am