Thanks for checking out our free PPC goodies, we hope you’ll find them helpful!
If you find these helpful and want to learn more, please note that our membership area side of the site has been merged into SEO Book‘s membership website.
Essential AdWords Techniques
- The 5 Secret Keys to Understanding PPC
- How Google’s ‘Help’ Can Actually Hurt You
- Rescuing Your Company’s AdWords Account
- The One Killer Type of Keyword Everyone Overlooks
- Five Great Adwords Copy Styles You Should Be Emulating Now
- Is Google is Choking Your Adwords Traffic?
- The Big Reason You’re Not Getting Content Network Traffic
What the Top PPC Managers Know About Running Highly Profitable Campaigns
Be sure to give it a read, there’s some great examples included. You can download it here: http://ppcblog.com/learn-google-adwords/10-adwords-commandments.pdf
Are You Overspending on Adwords?
Respected Adwords expert Andrew Goodman calls the excess spend Google siphons off of newbie advertisers the “Google Tourist Tax”. We completely agree. To help you find out how much common mistakes and missing settings could be costing you right now, we’ve created the Google Adwords Tax Calculator, check it out now!
Try Some of Our Free PPC Tools!
“Fat Finger” searchers can be your best friend when it comes to low-competition keywords. This tool takes your correctly-spelled keyword and creates a list of high probability typo keywords for bid.
PPC Mass Ad Generator
Use this mix and match text ad creation tool to easily whip up dozens of ad variations at a time. Export straight to Adwords Editor.
Keyword Match Type Wrapper
Quickly wrap your keywords for use with the PPC engines’ different match type options, like phrase – “keyword” and exact – [keyword], then just cut and paste into your adgroups!
Keyword List Generator
Mix and match keyword permutations to create large, easily sortable keyword lists with a few clicks.
Keyword List Cleaner & Number Stripper
Stuck cleaning a scraped or bulk keyword list? Use this tool to quickly scrub extra characters, numbers, unwanted words and more.
A/B Split Test Validation Calculator
Not so fast! Before you decide on a winner in your A/B split test, be sure you have enough data to have reach a statistically valid result. Enter your current test results into this validation calculator and find out if your test result is a go.
RoAS Calulator (Return on Impressions)
Thinking of bidding on a CPM (Per-Thousand-Impressions) basis with display advertising? See what your bids would have to look like to get a decent ROI.
PPC ROI Calculator
How much will you have to bid, and how well will you have to convert your PPC traffic to make a profit? Use this tool to play with the variables and see what it will take to succeed with your campaign.